Assistant Trade Marketing Manager

1. JOB PURPOSE 
Work with the assigned brands and reporting manager for planning, organizing, and implementing agreed brand 
objectives, and BTL activities in Retail Outlets and Trade Accounts to meet established sales targets and brand 
objectives. 
2. MINIMUM QUALIFICATIONS/EDUCATION/EXPERIENCE/TRAINING/KNOWLEDGE 
 Graduate in any stream. 
 Good communication skills in English & Hindi. Knowledge of Arabic is an added advantage. 
 Experience in MS Office, PowerPoint, and Excel are mandatory. 
 3-5 years of experience in the same role. 
 Experience in preparation of month-end brand reports. 
 
3. KEY DIMENSIONS AND RELATED JOB RESULTS 
 Sales and distribution Target achievement 
 Work closely with Unit managers to maximize sales, increase sales volume, and ensure stocks are 
consistently available. 
 Proactively manage the development and delivery of Brand Plans into agreed retail outlets 
 Deliver best in class Brand Activation, Planograming, and Merchandising across retail outlets 
 Work with external parties (event agency, advertising agency, production house, etc.) for preparing 
promotion materials or sponsorship. 
 Communicate promotional mechanics and objectives to the Unit Manager and Supply Chain sufficiently in 
advance so that effective sales can be executed. 
 Submit the agreed template reviewing previous months' performance versus objectives and confirming 
proactively the activities/plans for the coming months. 
 Reports of own and competitor visibility/ activities at the outlet level, with photos when feasible. 
 Present results and analysis at the monthly Review of Business Meeting. 
 Any other ad hoc projects assigned that could include the launching of a new brand, a brand extension, or 
a focused drive on a specific existing brand. 
 
 
 

-Strong analytical skills
- Excellent communication and presentation skills
- Ability to develop and implement marketing strategies
- Proficiency in market research and analysis
- Strong project management skills
- Familiarity with trade marketing techniques and tools
- Ability to collaborate effectively with cross-functional teams
- Proficiency in MS Office and marketing software applications
- Strong attention to detail
- Ability to multitask and prioritize tasks effectively