Trade Marketing Manager

·       ROI on trade promotions.

·       Distributor performance and compliance in line with brand team.

·       To deliver on targeted monthly Brand wise Volume/Value, Distribution & Visibility targets for UAE.

·       To engage all levers at his disposal to achieve targeted GP of his agency by channel.

·       Ensure timely Settlement of all claims and debit notes.

·       Increase in sell-out and sales growth by channel.

·       Improvement in shelf share and visibility.

·       Execution score during market visits.

·       Successful product launches and activation results.

·       Increase in sell-out and sales growth by channel.

·       Improvement in shelf share and visibility.

·       Execution score during market visits.

·       Successful product launches and activation results.

·       Participate in all team-working and be an effective team-player at all times.

·       To achieve set KPIs on Distribution, Visibility (BDA implementation /or share of space as per our market share & planograms) and Market Share Gain.

·       Sell out and Nielsen data analysis.

·       Track, measure performance and feedback results on above continuously to team, to improve performance.

·       SMART objective setting.

·       Continuously evaluate competition brands and activities and feedback initiatives to stay ahead of them.

·       Train and ensure FAB’s (features, Advantages and Benefits) for all brands.

·       Recruitment, Training and Coaching.

·       Implement of all the NPI’s promotions and promotions within agreed timelines.

·       Reduce, Control and manage the trade returns and bad goods.

·       Manage all the trade spends within the limits and timelines.

·       25% time spend in trade, working with the team as well as independent trade audits to measure execution.

·       To take swift action on new outlet openings and negotiate strong BDAs with them.

·       100% Compliance with BDA’s in all the territories and renewal of all the BDA’s within the 3 months of expiry.

·       Overall spend planning and control. Improve ROI and optimize spends.

·       To Lead and participate in forecasting meetings with suggestions/initiatives to optimize inventory. Ensure customer service level, forecast accuracy and partner case fill rate.

·       Evaluate competition activities and observe trade/consumer trends.

·       To participate and share all survey findings (price, competition, category etc). Maintain price index for all SKU’s.

·       To maintain harmonious PR with trade and prompt & efficient customer service at all the times.

·       To internally liaise with all departments on relevant matters with good harmony.

·       Good rapport with Partner, Trade and Team.

·       To comply with all organization SOPs and HR policies.

·       Quick learner with strong perseverance skills.

·       Good eye for opportunities (new space/listings etc.).

·       Proficiency in Preparing, measuring, tracking (gilling gaps) and achieving target by keeping good grip on execution.

·       Full understanding of dynamics of FMCE products/trade in UAE.

·       Dynamic & Energetic team player with an open, positive & curious mind.

·        Efficient, Result-Oriented with good problem-Solving skills.

·       Very communicative and expressive.